Description

About the Book:

The Power of Habit by Charles Duhigg is a groundbreaking exploration of the science behind why habits exist and how they can be changed. Through captivating stories and insightful analysis, Duhigg reveals the key to transforming our lives, businesses, and communities.

The book follows the journeys of individuals and organizations who have successfully changed their habits to achieve remarkable results. From a woman who transformed her life by quitting smoking and running a marathon, to marketers who turned a failing product into a billion-dollar success, to a CEO who revolutionized a company’s safety culture and saw it become a top performer in the stock market—each story illustrates the power of habits.

Duhigg delves into the science of habits, exploring how they are formed, how they influence our behavior, and how they can be reshaped. He explains the concept of « keystone habits, » which are small changes that can have a profound impact on our lives. By understanding the science behind habits, Duhigg argues, we can learn to harness their power and achieve lasting change.

Through engaging storytelling and compelling research, The Power of Habit offers readers a fresh perspective on human behavior and the potential for transformation. Whether you want to improve your personal habits, lead a more successful business, or create positive change in your community, this book provides valuable insights and practical strategies for achieving your goals.

• Language: English
• Author: Charles Duhigg
• Format: Paperback
• Pages: 400
• ISBN: 9781847946249
• GoodReads